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All Training Shorts
Watch previews of training shorts and purchase the full videos for instant access.
How to Sell on Value, Not Price
Stop selling on price and start selling on business value! This video provides you with a process and question set to determine what business value means to your customer.
The No.1 KPI in Sales
Sales performance is actually a lagging indicator of what you were doing 6-9 months ago. In this video, Ben shares the number one Key Performance Indicator for everyone in sales.
The No.1 Risk to Every Deal!
Nearly 70% of all deals are not lost to a competitor, they are lost due to the customer sticking with the status quo and doing nothing! In this video, Ben breaks down this major risk and how to tackle it.
No Face-to-Face Meetings? You are Losing Out!
The world has moved to virtual meetings, and for most customers this is now the default. However, this makes sales so much harder. In this video, Ben shares his perspective on the issue and creative ways to get back to face-to-face.
Not Locking-In the Next Meeting = Major Risk
You know that thing when you’ve had a great meeting and then you try and book the follow-up and the customer starts to ghost you? Yes, of course you do. In this video, Ben gives you the fix to this problem which has got so much more prevalent since COVID.
RFP? Three Must-Ask Questions
Have you been sent RFPs by customers which you have then lost on ‘price’? Yes, of course you have. In this video, Ben shares the top three questions he asks every time a customer asks him to bid for an opportunity. Don’t get caught out, start using these game changers today!
MasteringMacro’sfor C-SuiteSuccess
If you are new to sales, or making the pivot to selling to C-Suite then this video is a must for you! All customer businesses operate in the macroeconomic environment, it's the context in which the C-Suite operates. Ben breaks down the complex and makes it simple for you to become a macroeconomic machine!
Mindset—Become the top seller today!
Being able to adopt a winning mindset is important to success in any profession, but it's critical in sales. In this video, Ben shares his #1 mindset strategy—The Mindset Switch. You will think and act completely differently after watching this video!
Boring Agenda = Zero Deal Momentum
Tired of boring meeting agendas? Feel like you are missing a process to come up with more creative agendas? In this video Ben shares his game-changing process to create engaging agendas that focus as much on what you need to get from the meeting as the customer.
Maximise Your First Impression
When you meet with a customer for the first time, at what point do you make the first impression? When the meeting starts, right? Wrong! Ben shares his awesome tip on how to make a great first impression before the start of a meeting.
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