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The growth you need is there.
Creating value at scale is the unlock.
Your sellers need time to hunt and a repeatable method to unlock that growth using the AI they already have.
Your team has value
Where it gets stuck
Too little time
to hunt.
Struggles to show the business value for this customer.
What they’re thinking
“You haven’t explained the value in my language.”
“I don’t have time to talk to you.”
AI alone isn’t a sales strategy.
Tools and training only help when they change how sellers work. The missing piece is a repeatable method sellers can apply to real customers, in the AI they already use.
OVER-ADOPTION
Activity without value.
AI generated. AI sent. AI ignored.
UNDER-ADOPTION
Capacity left unused.
Too much manual work. Too little time to hunt. Opportunities go unexplored.
TRAINING DOESN’T STICK
Training without change.
Tools bought. Training completed. Old habits return.
Turn your team’s value into a reason to engage.
eqai8 is a live sales enablement programme that combines customer intelligence with a structured selling method. It helps sellers connect your team’s value to the customer’s priorities—and earn the trust to start a conversation. For winning new customers and growing existing accounts, whatever your team sells.
eqai8 runs in the AI you already have.
Your chosen AI guides sellers through the eqai8 method as they work on a real account. Sellers bring customer context, apply their judgement and decide what to do next.
Is it another app?
No. Sellers apply eqai8 in the AI they already use, such as Copilot or ChatGPT. The prompts guide their AI through the method, while sellers bring customer context and judgement. There’s nothing to build or install.
Isn’t this just clever prompt writing?
The prompts carry a structured selling method: how to understand the customer, build trust, use relevant evidence and decide what to do next. Your chosen AI guides sellers through that method, with human judgement built into the process.
How do sellers get started?
Bring a real customer account to a live virtual or in-person session with Ben. Your sellers put the method to work in their chosen AI, with guidance as they apply it to that account.
What is Mission Control?
Your client resource centre for the eqai8 methodology, prompts, resources and support. Your chosen AI remains where sellers do the work.
Your sellers can use eqai8 with any of these AI tools.
Running Cowork? Excellent. Put it to work for your sellers with the eqai8 Cowork module.
Bring an account. Put eqai8 to work.
Your sellers learn by applying eqai8 to a real account, with Ben guiding the work live—virtually or in person.
We can build your team’s priorities, relevant customer stories and services into the method—so sellers are guided to use them where they create value for each customer.
Real accounts.
An existing customer to grow, or a prospective customer to win.
Guided application.
Ben helps sellers apply the method in the session. Their chosen AI continues to guide them as they work.
Keep putting it to work.
Sellers return as the account develops, with methodology, resources and support in Mission Control. Managers can review the work and coach the next move.
Ben explains the eqai8 approach.
Watch Ben explain how eqai8 brings customer understanding, human judgement and your existing AI together to help sellers create more customer value.
What people say about working with Ben
Improve everyone by 20%. That's what Ben did for my team in under 9 months.
Gini
Cognitive strategist | Bringing science into corporate decision systems
Where could your team create more customer value?
Bring one target account and the expertise, customer stories or services your team can offer. We’ll explore how eqai8 could help your sellers turn that value into a reason to engage.
View available times and book your 30-minute conversation.
Meet Ben Drakes.
Ben brings 30 years of experience in sales and sales enablement. Across his selling career, he closed more than $2 billion in B2B technology and outsourcing partnerships. He helps your sellers apply that experience to the customers they want to grow or win.
More about Ben