About Ben Drakes
After I failed at school, university wasn't an option. I moved to London in the mid-1990s and took various jobs to get by. Seeing potential in the growing tech industry, I joined Computacenter as a junior sales support. Five years later, I was their top salesperson. But it wasn't smooth sailing. I struggled initially until I attended a training course focused on vision, mission, and mindset transformed my approach. I wrote a personal mission statement, changed my habits, and soon outpaced my peers. My customers noticed, and I began working onsite with them, which allowed me to tap into the most crucial aspect of sales: empathy. I realised I was a natural relationship builder, and that laid the foundation of my career.
With belief, grit, tenacity, and teamwork, I reached the number one spot. Later, I transitioned into outsourcing, again starting from the bottom, but eventually closing over $2 billion in sales.
My vision for Ben Drakes University is to teach you how to become a top B2B sales professional while staying emotionally fit. We're in the AI era now, and our role is to help customers leverage this new technology. I’ve created a program for that too.
Let’s reach number one together, and remember—Empathy Rules.
#1 Seller
in Technology
#1 Seller
in Outsourcing
$2 billion
in sales
Live training
Virtual
Ben provides in person and virtual training to teams for some of the largest company’s out there.
Ben’s flagship programme – Prospecting with Empathy has been chosen by Hewlett Packard Enterprise as their sole, advanced hunting programme worldwide.
Team building for joint experience
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Group thinking during workshops
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This space can be used for client reviews and testimonials. The review can include a link to the company website and a logo below the client's name if desired. A review of around 2-4 lines should be sufficient.
Client Name
This space can be used for client reviews and testimonials. The review can include a link to the company website and a logo below the client's name if desired. A review of around 2-4 lines should be sufficient.
Client Name
Video library
Browse our catalogue of video content on offer, from training shorts and video blogs to online programs and free training videos.
AI Hunting
I have developed a new enablement program called AI Hunting, designed to empower your sales team to effectively prospect AI-driven stakeholders and excel in their first meetings.
My observations of this new market are:
Generative AI
Generative AI is now a priority from the CEO down in your customer base.
Buying Patterns
I've noticed a significant shift in buying patterns towards technology linked to AI projects (they are prioritised for budget).
AI Sales Skills
While many suppliers are providing technical training for their sellers, the critical AI-specific sales skills needed to engage these opportunities are often overlooked.
Scaling AI Projects
Suppliers without a specific AI offering do not know how to effectively position their offering as a strategic enabler to scale AI projects.
Contact Ben
Send a message to start discussing your sales training goals and get learning today!