Free to watch
Practical ideas for better customer conversations.
Explore short lessons and real-world observations on customer understanding, trust and effective selling.
From live sessions
Recorded moments from Ben’s live training.

Empathy in B2B sales
You must stay AI-relevant

Give me any account: this is my #1 objective

Stop this. Now!
Being prospected as a business owner: my feedback
In sales? Do this every Friday
Walk & Talks
Short, unscripted reflections recorded on the move: one idea at a time.

High-performance sales: the power of state and certainty

AI advice for B2B technology sellers

Walk & Talk: 27 March 2025

The success cycle

It's all about the process

Celebrate the small wins

The six-second relax

Sales tip of the day
AI Outcomes Podcast
Conversations about AI, sales and business outcomes.
Explore the eqai8 method
eqai8 is a live sales enablement programme with a structured selling method that guides sellers as they work on real customer accounts, using the AI they already have.
