Free to watch

    Practical ideas for better customer conversations.

    Explore short lessons and real-world observations on customer understanding, trust and effective selling.

    From live sessions

    Recorded moments from Ben’s live training.

    Empathy in B2B sales

    Empathy in B2B sales

    You must stay AI-relevant

    You must stay AI-relevant

    Give me any account: this is my #1 objective

    Give me any account: this is my #1 objective

    Stop this. Now!

    Stop this. Now!

    Being prospected as a business owner: my feedback

    Being prospected as a business owner: my feedback

    In sales? Do this every Friday

    In sales? Do this every Friday

    Walk & Talks

    Short, unscripted reflections recorded on the move: one idea at a time.

    High-performance sales: the power of state and certainty

    High-performance sales: the power of state and certainty

    AI advice for B2B technology sellers

    AI advice for B2B technology sellers

    Walk & Talk: 27 March 2025

    Walk & Talk: 27 March 2025

    The success cycle

    The success cycle

    It's all about the process

    It's all about the process

    Celebrate the small wins

    Celebrate the small wins

    The six-second relax

    The six-second relax

    Sales tip of the day

    Sales tip of the day

    AI Outcomes Podcast

    Conversations about AI, sales and business outcomes.

    Listen to the podcast

    Explore the eqai8 method

    eqai8 is a live sales enablement programme with a structured selling method that guides sellers as they work on real customer accounts, using the AI they already have.